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Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.\u003c\/span\u003e\u003c\/p\u003e\u003ch3 class=\"product-details-header ml-2 mb-2\"\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"ecom-bullets ml-3 mt-0\"\u003e\u003cul\u003e\n\u003cli\u003eABZORB midsole absorbs impact through a combination of cushioning and compression resistance\u003c\/li\u003e\n\u003cli\u003eMolded TPU 'N' logo\u003c\/li\u003e\n\u003cli\u003eReflective accents\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003ch3 class=\"product-details-header ml-2 mb-2\"\u003e\u003cspan\u003eMaterial\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"ecom-bullets ml-3 mt-0\"\u003e\u003cul\u003e\n\u003cli\u003eMesh underlays\u003c\/li\u003e\n\u003cli\u003eSynthetic overlays\u003c\/li\u003e\n\u003cli\u003eRubber outsole\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv class=\"product-id-for my-2\"\u003e\n\u003cspan class=\"product-id-label\"\u003eStyle #:\u003c\/span\u003e\u003cspan\u003e U740WW2\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-id-for my-2\"\u003e\u003cspan class=\"product-id-value\"\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"37 \/ White","offer_id":56367244083492,"sku":"198686085715","price":125.0,"currency_code":"USD","in_stock":true},{"title":"37.5 \/ White","offer_id":56367244116260,"sku":"198686085722","price":125.0,"currency_code":"USD","in_stock":true},{"title":"38 \/ White","offer_id":56367244149028,"sku":"198686085739","price":125.0,"currency_code":"USD","in_stock":true},{"title":"38.5 \/ White","offer_id":56367244181796,"sku":"198686085746","price":125.0,"currency_code":"USD","in_stock":true},{"title":"39.5 \/ White","offer_id":56367244214564,"sku":"198686085753","price":125.0,"currency_code":"USD","in_stock":true},{"title":"40 \/ White","offer_id":56367244247332,"sku":"198686085760","price":125.0,"currency_code":"USD","in_stock":true},{"title":"40.5 \/ White","offer_id":56367244280100,"sku":"198686085777","price":125.0,"currency_code":"USD","in_stock":true},{"title":"41.5 \/ White","offer_id":56367244312868,"sku":"198686085784","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7303\/6324\/files\/new-balance-740-u740ww2.webp?v=1790042109"},{"product_id":"new-balance-740-u740sg2","title":"New Balance 740 U740SG2","description":"\u003cp\u003eNew Balance 740 U740SG2\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.\u003c\/span\u003e\u003c\/p\u003e\u003ch3 class=\"product-details-header ml-2 mb-2\"\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"ecom-bullets ml-3 mt-0\"\u003e\u003cul\u003e\n\u003cli\u003eABZORB midsole absorbs impact through a combination of cushioning and compression resistance\u003c\/li\u003e\n\u003cli\u003eMolded TPU 'N' logo\u003c\/li\u003e\n\u003cli\u003eReflective accents\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003ch3 class=\"product-details-header ml-2 mb-2\"\u003e\u003cspan\u003eMaterial\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"ecom-bullets ml-3 mt-0\"\u003e\u003cul\u003e\n\u003cli\u003eMesh underlays\u003c\/li\u003e\n\u003cli\u003eSynthetic overlays\u003c\/li\u003e\n\u003cli\u003eRubber outsole\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv class=\"product-id-for my-2\"\u003e\n\u003cspan class=\"product-id-label\"\u003eStyle #:\u003c\/span\u003e\u003cspan\u003e U740SG2\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-id-for my-2\"\u003e\u003cspan class=\"product-id-value\"\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"37.5 \/ Grey","offer_id":56367244345636,"sku":"198686085937","price":75.0,"currency_code":"USD","in_stock":true},{"title":"38 \/ Grey","offer_id":56367244378404,"sku":"198686085944","price":75.0,"currency_code":"USD","in_stock":true},{"title":"38.5 \/ Grey","offer_id":56367244411172,"sku":"198686085951","price":75.0,"currency_code":"USD","in_stock":true},{"title":"39.5 \/ Grey","offer_id":56367244443940,"sku":"198686085968","price":75.0,"currency_code":"USD","in_stock":true},{"title":"40 \/ Grey","offer_id":56367244476708,"sku":"198686085975","price":75.0,"currency_code":"USD","in_stock":true},{"title":"40.5 \/ Grey","offer_id":56367244509476,"sku":"198686085982","price":75.0,"currency_code":"USD","in_stock":true},{"title":"41.5 \/ Grey","offer_id":56367244542244,"sku":"198686085999","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7303\/6324\/files\/new-balance-740-u740sg2.webp?v=1790042112"},{"product_id":"new-balance-740-u740nw2","title":"New Balance 740 U740NW2","description":"\u003cp\u003eNew Balance 740 U740NW2\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.\u003c\/span\u003e\u003c\/p\u003e\u003ch3 class=\"product-details-header ml-2 mb-2\"\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"ecom-bullets ml-3 mt-0\"\u003e\u003cul\u003e\n\u003cli\u003eABZORB midsole absorbs impact through a combination of cushioning and compression resistance\u003c\/li\u003e\n\u003cli\u003eMolded TPU 'N' logo\u003c\/li\u003e\n\u003cli\u003eReflective accents\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003ch3 class=\"product-details-header ml-2 mb-2\"\u003e\u003cspan\u003eMaterial\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"ecom-bullets ml-3 mt-0\"\u003e\u003cul\u003e\n\u003cli\u003eMesh underlays\u003c\/li\u003e\n\u003cli\u003eSynthetic overlays\u003c\/li\u003e\n\u003cli\u003eRubber outsole\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv class=\"product-id-for my-2\"\u003e\n\u003cspan class=\"product-id-label\"\u003eStyle #:\u003c\/span\u003e\u003cspan\u003e U740NW2\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-id-for my-2\"\u003e\u003cspan class=\"product-id-value\"\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"37 \/ White","offer_id":56367244607780,"sku":"198686085500","price":125.0,"currency_code":"USD","in_stock":true},{"title":"37.5 \/ White","offer_id":56367244640548,"sku":"198686085517","price":125.0,"currency_code":"USD","in_stock":true},{"title":"38 \/ White","offer_id":56367244673316,"sku":"198686085524","price":125.0,"currency_code":"USD","in_stock":true},{"title":"38.5 \/ White","offer_id":56367244706084,"sku":"198686085531","price":125.0,"currency_code":"USD","in_stock":true},{"title":"39.5 \/ White","offer_id":56367244738852,"sku":"198686085548","price":125.0,"currency_code":"USD","in_stock":true},{"title":"40 \/ White","offer_id":56367244771620,"sku":"198686085555","price":125.0,"currency_code":"USD","in_stock":true},{"title":"40.5 \/ White","offer_id":56367244804388,"sku":"198686085562","price":125.0,"currency_code":"USD","in_stock":true},{"title":"41.5 \/ White","offer_id":56367244837156,"sku":"198686085579","price":125.0,"currency_code":"USD","in_stock":true},{"title":"42 \/ White","offer_id":56367244869924,"sku":"198686085586","price":125.0,"currency_code":"USD","in_stock":true},{"title":"42.5 \/ White","offer_id":56367244902692,"sku":"198686085593","price":125.0,"currency_code":"USD","in_stock":true},{"title":"43 \/ White","offer_id":56367244935460,"sku":"198686085609","price":125.0,"currency_code":"USD","in_stock":true},{"title":"44 \/ White","offer_id":56367244968228,"sku":"198686085616","price":125.0,"currency_code":"USD","in_stock":true},{"title":"44.5 \/ White","offer_id":56367245000996,"sku":"198686085623","price":125.0,"currency_code":"USD","in_stock":true},{"title":"45 \/ White","offer_id":56367245033764,"sku":"198686085630","price":125.0,"currency_code":"USD","in_stock":true},{"title":"45.5 \/ White","offer_id":56367245066532,"sku":"198686085647","price":125.0,"currency_code":"USD","in_stock":true},{"title":"46.5 \/ White","offer_id":56367245099300,"sku":"198686085654","price":125.0,"currency_code":"USD","in_stock":true},{"title":"47.5 \/ White","offer_id":56367245132068,"sku":"198686085661","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7303\/6324\/files\/new-balance-740-u740nw2.webp?v=1790042116"},{"product_id":"new-balance-740-u740bo2","title":"New Balance 740 U740BO2","description":"\u003cp\u003eNew Balance 740 U740BO2\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. 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